In the past year, Patta has quietly gained traction in the U.S., collaborating with Vans and New Balance as well as Nike Patta.
the latest collection is a rendition of the Nike Air Max 1, titled “The Wave.” Patta and Nike have teamed up on four different Air Max 1 presentations. The newest pair reinvents the classic silhouette ahead of Nike’s 35th anniversary in 2022.
The Patta features leather or nylon uppers, a embroidered baby Swoosh, full-size Swooshes on the quarter, and a script logo. The Patta is packaged in a collector’s box, along with a silver-plated charm bracelet. The sneakers sit parallel to an apparel capsule that features branded T-shirts, a matching tracksuit, and branded socks.
The Nike Air Max 1 “Wave” collaboration will debut on Friday, December 10, at 12pm CET. The collection will also be available at select Patta stores and through Nike SNKRS. If you’re in Europe, you can find them at select Nike stores. But if you’re living in New York or another part of the world, be sure to check out Nike’s official website, as the Patta collaboration is likely to be the biggest collaboration in the brand’s history.
The Nike Air Max 1 is just one of the collaborations in Patta’s portfolio, and it represents a new era in sneaker culture. Patta is not afraid to use their influence or speak their mind. In fact, the team behind Patta took a unique approach to the design process, inviting members of the community to participate in the design process. This allowed Patta to get the community’s input on the shoe.